ASO Guide for Australia π¦πΊ
The Australia App Store is a key market for mobile apps. To rank well in Australia, your app metadata β title, subtitle, keywords, and screenshots β must be localized in English. ScreenMagic helps you generate localized screenshots and optimize your ASO for the Australia market in seconds.
Country
π¦πΊ Australia
Primary Language
English (en_AU)
Store Code
AU
ASO tips for Australia
Write your title in English
Your app title should be in English for the Australia App Store. Include your primary keyword naturally within the 30-character limit.
Research English keywords
Don't translate English keywords directly. Research what Australia users actually search for in the App Store. Use local terms and phrases.
Optimize your subtitle
Your subtitle is searchable in the Australia App Store. Use it for a secondary keyword or value proposition in English.
Localize screenshots
Screenshots with English text overlays convert significantly better in Australia. Show your app in action with localized UI.
ASO checklist for Australia
- App title translated to English (30 chars max)
- Subtitle optimized in English (30 chars max)
- Keywords researched for Australia market (100 chars)
- Description professionally translated to English
- Screenshots with English text overlays
- App icon suitable for Australia market
- Promotional text in English (170 chars)
- Privacy policy available in English
Understanding the Australia App Store market
The Australia App Store has its own unique characteristics. Users in Australia search primarily in English, and their app preferences may differ significantly from other markets. Understanding local user behavior, popular app categories, and cultural nuances is key to ranking well.
When optimizing for Australia, pay special attention to your keyword strategy. Direct translations from English often miss the mark β users in Australia use different terms to describe the same features. Use ScreenMagic's AI-powered ASO tool to get keyword suggestions tailored to the Australia market.
Screenshot localization for Australia
Your screenshots are your most powerful conversion tool in Australia. Research shows that localized screenshots increase conversion rates by 25-40% compared to English-only screenshots. With ScreenMagic, you can generate English-localized screenshots in seconds.
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Optimize your app for Australia
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