App Store Marketing URLとは？

App Store marketing URLs serve as the bridge between your external marketing efforts and your App Store listing. Apple provides several URL formats and marketing tools that help developers drive and track downloads from external sources.

The basic App Store link format is https://apps.apple.com/app/idYOURAPPID. You can add campaign parameters using Apple's attribution format: adding ?pt=PROVIDER_TOKEN&ct=CAMPAIGN_NAME&mt=8 lets you track which campaigns, channels, or creatives drive the most downloads in App Store Connect Analytics.

Apple's App Store Marketing Tools (tools.applemediaservices.com) let you generate branded badges, QR codes, and short links for your app. You can create localized "Download on the App Store" badges in multiple languages, generate QR codes that link directly to your listing, and create short links that are easier to share in social media or print materials.

For more advanced marketing, Custom Product Pages (up to 35 per app) let you create alternate versions of your product page with different screenshots, promotional text, and app preview videos. Each custom product page gets its own unique URL, which you can use in targeted campaigns. For example, you might create a custom product page highlighting fitness features for ads running on health-related websites, and a different page emphasizing social features for social media campaigns. This allows you to match your store listing to the user's intent based on where they came from.