ASO 용어집
App Store 최적화 핵심 용어를 해설합니다. 앱 스토어 순위, 전환 최적화, 스크린샷 모범 사례의 핵심 개념을 이해하세요.
A/B Testing
A/B testing in ASO is the practice of comparing two or more variants of a store listing element — such as screenshots, i...
정의 읽기AI Mockup Generator
An AI mockup generator is a tool that uses artificial intelligence to automatically create device mockups and app store ...
정의 읽기AI Screenshot Generator
An AI screenshot generator is a tool that uses artificial intelligence to create complete, store-ready app screenshots f...
정의 읽기Android App Store Optimization
Android App Store Optimization refers to the practice of optimizing an app's Google Play Store listing to improve search...
정의 읽기App Marketing Strategy
An app marketing strategy is a comprehensive plan that outlines how a mobile app will be promoted to acquire users, reta...
정의 읽기App Mockup PSD
An app mockup PSD is a layered Adobe Photoshop file containing device frame artwork and smart objects that allow you to ...
정의 읽기App Preview Video
An app preview video is a short video (15-30 seconds on iOS, up to 30 seconds on Google Play) that autoplays at the begi...
정의 읽기App Store A/B Testing
App Store A/B testing is the practice of running controlled experiments on your app store listing to compare different v...
정의 읽기App Store Connect
App Store Connect is Apple's web-based platform where developers manage every aspect of their app's presence on the App ...
정의 읽기App Store Conversion Rate
App Store conversion rate is the percentage of users who view your app's product page and then proceed to download it. A...
정의 읽기App Store Conversion Rate Benchmark
App store conversion rate benchmarks are industry-standard reference points that help developers understand how their li...
정의 읽기App Store Description Generator
An app store description generator is an AI-powered tool that creates or optimizes the text description for your App Sto...
정의 읽기App Store Impressions
App Store impressions are the number of times your app is displayed to a user in the App Store or Google Play, whether i...
정의 읽기App Store Listing
An app store listing is the complete product page for your app in the Apple App Store or Google Play Store. It includes ...
정의 읽기App Store Listing Optimization
App Store listing optimization is the process of systematically improving every element of a mobile app's store listing,...
정의 읽기App Store Marketing URL
An App Store marketing URL is a link that directs users to your app's App Store listing or a custom landing page created...
정의 읽기App Store Metadata
App Store metadata refers to all the text elements of your app's store listing, including the app name (title), subtitle...
정의 읽기App Store Optimization
App Store Optimization (ASO) is the comprehensive process of improving every element of an app's store listing — from ke...
정의 읽기App Store Optimization (ASO)
App Store Optimization (ASO) is the discipline of optimizing a mobile app's store listing across all elements, including...
정의 읽기App Store Optimization Services
App Store Optimization services are professional consulting and execution offerings provided by specialized agencies, fr...
정의 읽기App Store Ranking Factors
App store ranking factors are the signals and criteria that the App Store and Google Play algorithms use to determine th...
정의 읽기App Store Screenshot Dimensions
App Store screenshot dimensions are the exact width and height in pixels that Apple mandates for app listing screenshots...
정의 읽기App Store Screenshot Sizes
App Store screenshot sizes are the specific pixel dimensions Apple requires for each device display size when uploading ...
정의 읽기App Store SEO
App Store SEO refers to the practice of optimizing a mobile app's store listing to rank higher in app store search resul...
정의 읽기Apple Search Ads
Apple Search Ads is Apple's advertising platform that allows developers to promote their apps at the top of App Store se...
정의 읽기ASO
ASO stands for App Store Optimization. It is the practice of optimizing a mobile app's listing in the Apple App Store or...
정의 읽기ASO Checklist
An ASO checklist is a structured, step-by-step guide covering every element that needs to be optimized in your app store...
정의 읽기ASO Keyword Research
ASO keyword research is the systematic process of identifying, evaluating, and selecting the search terms that potential...
정의 읽기Category Ranking
Category ranking is your app's numerical position within its primary or secondary category chart in the App Store or Goo...
정의 읽기Conversion Rate
Conversion rate in ASO is the percentage of users who visit your app's store listing and proceed to download it. It is c...
정의 읽기Creative Set
A creative set is a curated group of screenshots, app preview videos, and text metadata that represents one version of y...
정의 읽기Custom Product Page (iOS)
Custom Product Pages (CPPs) are an Apple feature that lets developers create up to 35 unique versions of their App Store...
정의 읽기Device Frame PNG
A device frame PNG is a transparent image file of a smartphone, tablet, or other device outline used to overlay app scre...
정의 읽기Device Mockup
A device mockup is a realistic rendering of a phone, tablet, or other device that frames your app screenshot inside it. ...
정의 읽기Fastlane Screenshots
Fastlane Screenshots (also called Fastlane Snapshot for iOS and Fastlane Screengrab for Android) is an open-source autom...
정의 읽기Featured App
A featured app is one that has been selected by Apple's or Google's editorial team to be highlighted on the App Store or...
정의 읽기Google Play Store Screenshot Sizes
Google Play Store screenshot sizes follow flexible dimension rules rather than fixed per-device requirements. The minimu...
정의 읽기Impression
An impression in ASO is recorded each time your app appears on a user's screen in the App Store or Google Play Store — w...
정의 읽기iPhone 16 Mockup
An iPhone 16 mockup is a device frame image (typically a transparent PNG) of the iPhone 16, iPhone 16 Pro, or iPhone 16 ...
정의 읽기Keyword Field
The keyword field is a hidden 100-character metadata field in App Store Connect where iOS developers list comma-separate...
정의 읽기Keywords
Keywords are the search terms and phrases that users type into the App Store or Google Play to find apps. In ASO, keywor...
정의 읽기Localization
Localization in ASO is the process of adapting your app's store listing — including title, subtitle, keywords, descripti...
정의 읽기Metadata
App store metadata refers to all the textual information in your app listing that the store algorithms use to index and ...
정의 읽기Mobile App Marketing
Mobile app marketing is the discipline of promoting mobile applications to acquire new users, retain existing users, and...
정의 읽기Mobile App Mockup
A mobile app mockup is a visual representation of a mobile application displayed within a device frame, used to showcase...
정의 읽기Play Store Feature Graphic
The Play Store feature graphic is a 1024x500 pixel banner image displayed at the top of your app's Google Play Store lis...
정의 읽기Product Page Optimization (iOS)
Product Page Optimization (PPO) is Apple's built-in A/B testing feature in App Store Connect that allows developers to t...
정의 읽기Screenshot Localization
Screenshot localization is the process of adapting your app store screenshots for different languages, regions, and cult...
정의 읽기Screenshot Optimization
Screenshot optimization is the process of designing, ordering, and testing app store screenshots to maximize their impac...
정의 읽기Screenshot Split Testing
Screenshot split testing (also called screenshot A/B testing) is the practice of showing different screenshot variations...
정의 읽기Store Listing Experiments (Google Play)
Store Listing Experiments is Google Play Console's built-in A/B testing feature that lets developers test different vers...
정의 읽기Subtitle
The subtitle is a short text field (up to 30 characters on iOS) that appears directly below your app name in App Store s...
정의 읽기Tap-Through Rate
Tap-through rate (TTR) is the percentage of users who tap on your app listing after seeing it in search results or brows...
정의 읽기관련 리소스
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