ASO Glossary
Essential App Store Optimization terms explained. Understand the key concepts behind app store rankings, conversion optimization, and screenshot best practices.
A/B Testing
A/B testing in ASO is the practice of comparing two or more variants of a store listing element — such as screenshots, i...
Read definitionAI Mockup Generator
An AI mockup generator is a tool that uses artificial intelligence to automatically create device mockups and app store ...
Read definitionAI Screenshot Generator
An AI screenshot generator is a tool that uses artificial intelligence to create complete, store-ready app screenshots f...
Read definitionAndroid App Store Optimization
Android App Store Optimization refers to the practice of optimizing an app's Google Play Store listing to improve search...
Read definitionApp Marketing Strategy
An app marketing strategy is a comprehensive plan that outlines how a mobile app will be promoted to acquire users, reta...
Read definitionApp Mockup PSD
An app mockup PSD is a layered Adobe Photoshop file containing device frame artwork and smart objects that allow you to ...
Read definitionApp Preview Video
An app preview video is a short video (15-30 seconds on iOS, up to 30 seconds on Google Play) that autoplays at the begi...
Read definitionApp Store A/B Testing
App Store A/B testing is the practice of running controlled experiments on your app store listing to compare different v...
Read definitionApp Store Connect
App Store Connect is Apple's web-based platform where developers manage every aspect of their app's presence on the App ...
Read definitionApp Store Conversion Rate
App Store conversion rate is the percentage of users who view your app's product page and then proceed to download it. A...
Read definitionApp Store Conversion Rate Benchmark
App store conversion rate benchmarks are industry-standard reference points that help developers understand how their li...
Read definitionApp Store Description Generator
An app store description generator is an AI-powered tool that creates or optimizes the text description for your App Sto...
Read definitionApp Store Impressions
App Store impressions are the number of times your app is displayed to a user in the App Store or Google Play, whether i...
Read definitionApp Store Listing
An app store listing is the complete product page for your app in the Apple App Store or Google Play Store. It includes ...
Read definitionApp Store Listing Optimization
App Store listing optimization is the process of systematically improving every element of a mobile app's store listing,...
Read definitionApp Store Marketing URL
An App Store marketing URL is a link that directs users to your app's App Store listing or a custom landing page created...
Read definitionApp Store Metadata
App Store metadata refers to all the text elements of your app's store listing, including the app name (title), subtitle...
Read definitionApp Store Optimization
App Store Optimization (ASO) is the comprehensive process of improving every element of an app's store listing — from ke...
Read definitionApp Store Optimization (ASO)
App Store Optimization (ASO) is the discipline of optimizing a mobile app's store listing across all elements, including...
Read definitionApp Store Optimization Services
App Store Optimization services are professional consulting and execution offerings provided by specialized agencies, fr...
Read definitionApp Store Ranking Factors
App store ranking factors are the signals and criteria that the App Store and Google Play algorithms use to determine th...
Read definitionApp Store Screenshot Dimensions
App Store screenshot dimensions are the exact width and height in pixels that Apple mandates for app listing screenshots...
Read definitionApp Store Screenshot Sizes
App Store screenshot sizes are the specific pixel dimensions Apple requires for each device display size when uploading ...
Read definitionApp Store SEO
App Store SEO refers to the practice of optimizing a mobile app's store listing to rank higher in app store search resul...
Read definitionApple Search Ads
Apple Search Ads is Apple's advertising platform that allows developers to promote their apps at the top of App Store se...
Read definitionASO
ASO stands for App Store Optimization. It is the practice of optimizing a mobile app's listing in the Apple App Store or...
Read definitionASO Checklist
An ASO checklist is a structured, step-by-step guide covering every element that needs to be optimized in your app store...
Read definitionASO Keyword Research
ASO keyword research is the systematic process of identifying, evaluating, and selecting the search terms that potential...
Read definitionCategory Ranking
Category ranking is your app's numerical position within its primary or secondary category chart in the App Store or Goo...
Read definitionConversion Rate
Conversion rate in ASO is the percentage of users who visit your app's store listing and proceed to download it. It is c...
Read definitionCreative Set
A creative set is a curated group of screenshots, app preview videos, and text metadata that represents one version of y...
Read definitionCustom Product Page (iOS)
Custom Product Pages (CPPs) are an Apple feature that lets developers create up to 35 unique versions of their App Store...
Read definitionDevice Frame PNG
A device frame PNG is a transparent image file of a smartphone, tablet, or other device outline used to overlay app scre...
Read definitionDevice Mockup
A device mockup is a realistic rendering of a phone, tablet, or other device that frames your app screenshot inside it. ...
Read definitionFastlane Screenshots
Fastlane Screenshots (also called Fastlane Snapshot for iOS and Fastlane Screengrab for Android) is an open-source autom...
Read definitionFeatured App
A featured app is one that has been selected by Apple's or Google's editorial team to be highlighted on the App Store or...
Read definitionGoogle Play Store Screenshot Sizes
Google Play Store screenshot sizes follow flexible dimension rules rather than fixed per-device requirements. The minimu...
Read definitionImpression
An impression in ASO is recorded each time your app appears on a user's screen in the App Store or Google Play Store — w...
Read definitioniPhone 16 Mockup
An iPhone 16 mockup is a device frame image (typically a transparent PNG) of the iPhone 16, iPhone 16 Pro, or iPhone 16 ...
Read definitionKeyword Field
The keyword field is a hidden 100-character metadata field in App Store Connect where iOS developers list comma-separate...
Read definitionKeywords
Keywords are the search terms and phrases that users type into the App Store or Google Play to find apps. In ASO, keywor...
Read definitionLocalization
Localization in ASO is the process of adapting your app's store listing — including title, subtitle, keywords, descripti...
Read definitionMetadata
App store metadata refers to all the textual information in your app listing that the store algorithms use to index and ...
Read definitionMobile App Marketing
Mobile app marketing is the discipline of promoting mobile applications to acquire new users, retain existing users, and...
Read definitionMobile App Mockup
A mobile app mockup is a visual representation of a mobile application displayed within a device frame, used to showcase...
Read definitionPlay Store Feature Graphic
The Play Store feature graphic is a 1024x500 pixel banner image displayed at the top of your app's Google Play Store lis...
Read definitionProduct Page Optimization (iOS)
Product Page Optimization (PPO) is Apple's built-in A/B testing feature in App Store Connect that allows developers to t...
Read definitionScreenshot Localization
Screenshot localization is the process of adapting your app store screenshots for different languages, regions, and cult...
Read definitionScreenshot Optimization
Screenshot optimization is the process of designing, ordering, and testing app store screenshots to maximize their impac...
Read definitionScreenshot Split Testing
Screenshot split testing (also called screenshot A/B testing) is the practice of showing different screenshot variations...
Read definitionStore Listing Experiments (Google Play)
Store Listing Experiments is Google Play Console's built-in A/B testing feature that lets developers test different vers...
Read definitionSubtitle
The subtitle is a short text field (up to 30 characters on iOS) that appears directly below your app name in App Store s...
Read definitionTap-Through Rate
Tap-through rate (TTR) is the percentage of users who tap on your app listing after seeing it in search results or brows...
Read definitionRelated Resources
Create professional screenshots with AI
Upload your app screenshots, choose a style from real top-ranked apps, and generate store-ready images in seconds. No designer needed.
Get started free