App Store Optimization Guide
Country-by-country ASO strategies. Learn how to optimize your app listing for every major App Store market worldwide.
App Store Optimization (ASO) is how you make your app discoverable in the App Store and Google Play. Just like SEO for websites, ASO helps your app rank higher in search results and category charts. But unlike SEO, ASO must be done separately for each country and language your app supports.
Keywords
Your app title, subtitle, and keyword field determine search visibility. Use all 100 keyword characters.
Conversion
Screenshots, icon, and description drive your conversion rate. Great screenshots can double your install rate.
Localization
Each App Store market has its own language and cultural preferences. Localized listings get 30% more downloads.
ASO guides by country
United States
English (en_US)
China mainland
Simplified Chinese (zh_CN)
Japan
Japanese (ja)
United Kingdom
English (en_GB)
Germany
German (de)
France
French (fr_FR)
Republic of Korea
Korean (ko)
Spain
Spanish (es_ES)
Italy
Italian (it)
Brazil
Portuguese (pt_BR)
India
Hindi (hi)
Canada
English (en_CA)
Australia
English (en_AU)
Mexico
Spanish (es_MX)
Russia
Russian (ru)
Egypt
Arabic (ar)
Nigeria
English (en)
South Africa
English (en_ZA)
Argentina
Spanish (es_AR)
Chile
Spanish (es_CL)
Colombia
Spanish (es_CO)
Hong Kong
Traditional Chinese (zh_HK)
Indonesia
Indonesian (id)
Malaysia
Malay (ms)
Philippines
Filipino (fil)
Singapore
English (en_SG)
Taiwan
Traditional Chinese (zh_TW)
Thailand
Thai (th)
Vietnam
Vietnamese (vi)
Denmark
Danish (da)
Netherlands
Dutch (nl)
Norway
Norwegian (nb)
Poland
Polish (pl)
Portugal
Portuguese (pt_PT)
Sweden
Swedish (sv)
Switzerland
German (de_CH)
Israel
Hebrew (he)
Saudi Arabia
Arabic (ar_SA)
Tรผrkiye
Turkish (tr)
United Arab Emirates
Arabic (ar_AE)
How to do ASO for international markets
1. Research local keywords
Don't just translate your English keywords. Research what users in each market actually search for. Cultural differences mean people describe the same features differently in different languages.
2. Localize your screenshots
Screenshots with text in the local language convert significantly better. Use ScreenMagic to generate localized screenshots for every market in seconds instead of hiring translators.
3. Adapt your description
Your app description should be professionally translated and culturally adapted. Highlight features that matter most in each market โ payment methods, local integrations, etc.
4. Monitor and iterate
ASO is not a one-time task. Monitor your rankings in each market, track keyword performance, and update your metadata regularly based on what works.
Related Resources
Related resources
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