Flo App Store Screenshots: 4 Examples & Patterns
Flo is the leading period and ovulation tracker, trusted by millions of women worldwide. Its screenshots balance medical credibility with approachable design, covering cycle tracking, pregnancy, and overall health.
by FLO HEALTH UK LIMITED
Flo App Store Screenshots
Screenshot Analysis
Cycle calendar with color-coded phases creates an intuitive health overview
Symptom logging and daily health insights shown as the core daily interaction
Pregnancy mode and fertility tracking expand the app beyond period tracking
Soft pink and purple palette creates a feminine, calming aesthetic
Design Patterns Used
Lessons Learned
Cover the full journey
Showing period, fertility, and pregnancy modes means users never outgrow the app.
Health apps need warmth
Soft colors and friendly design make intimate health tracking feel comfortable.
Daily value keeps users
Symptom logging and insights create a reason to open the app every day.
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