Featured App이란?

Being featured by Apple or Google is one of the most impactful events that can happen to an app. Featured placements can increase daily downloads by 5x to 20x, depending on the prominence of the placement and the size of the market. Apple's "App of the Day" and Google's "Editor's Choice" are the most coveted spots, but even inclusion in a themed collection or seasonal story can drive meaningful traffic.

Apple's editorial team manually curates featured content. They look for apps with exceptional design quality, innovative features, timely relevance, and a polished user experience. Apps that leverage new iOS features (like widgets, Live Activities, or Dynamic Island) are more likely to be featured. Developers can submit a self-nomination form through App Store Connect, providing editorial pitches, screenshots, and app descriptions optimized for the editorial team.

Google Play also features apps editorially, with an emphasis on Android-specific features like Material You design, tablet optimization, and Wear OS support. Google has additional programs like "Android Excellence" and seasonal promotions. To increase your chances of being featured, ensure your app has a high rating (4.5+), provides an excellent onboarding experience, supports accessibility features, and has polished, localized store assets. Time your feature pitch around major app updates, seasonal events, or cultural moments that align with your app's purpose.