Custom Product Page (iOS)이란?

Custom Product Pages were introduced in iOS 15 and represent one of the most powerful tools for app marketing personalization. Instead of sending all traffic to a single generic listing, you can create tailored landing experiences that match the context and intent of each traffic source. A CPP for your Facebook ad campaign might highlight social features, while a CPP for a fitness blog partnership might showcase workout tracking.

Each Custom Product Page can have different screenshots (up to 10 per device), different app preview videos (up to 3), and different promotional text. The app name, icon, subtitle, and description remain the same across all CPPs. You can create up to 35 CPPs per app, and each one goes through Apple's standard review process before it can go live.

CPPs integrate directly with Apple Search Ads. You can assign specific CPPs to different ad groups, ensuring that the landing page matches the keywords being targeted. This alignment between ad creative and landing page content significantly improves conversion rates. Beyond paid ads, CPPs are valuable for any targeted traffic: email campaigns, influencer partnerships, seasonal promotions, or A/B testing different visual strategies for different audience segments. Apple provides analytics for each CPP individually, so you can measure conversion rates and compare performance across your different page variants.