ASO Checklist이란?

A comprehensive ASO checklist ensures you do not overlook any optimization opportunity. The process can be broken into three phases: pre-launch, launch, and ongoing optimization.

Pre-launch checklist: Research 50-100 candidate keywords using ASO tools and competitor analysis. Select your primary keyword for the title and 5-10 secondary keywords for subtitle and keyword field. Design 8-10 screenshots with the first three optimized for search result visibility. Test 3-5 icon variations if possible. Write a conversion-focused description with natural keyword integration (especially important for Google Play). Prepare localized metadata for your top target markets. Set up analytics tracking in App Store Connect and Google Play Console.

Launch checklist: Submit your optimized listing and verify all assets display correctly. Monitor your initial keyword rankings daily for the first two weeks. Track conversion rate from day one to establish a baseline. Solicit early ratings from beta testers and loyal users. Respond to every review in the first month to show active engagement.

Ongoing optimization checklist (every 4-8 weeks): Review keyword rankings and identify terms that are trending up or down. Analyze conversion rate trends and identify drop-off points. Run A/B tests on screenshots through Product Page Optimization (iOS) or Store Listing Experiments (Android). Update metadata with new keywords based on seasonal trends and competitor movements. Monitor ratings and address common complaints. Check competitor listings for strategic changes. Review your screenshot designs against current top-performing apps in your category.