Shopping

Captures d'écran Temu — 4 exemples et patterns

Temu disrupted e-commerce with extreme low-price positioning and gamified shopping. Its App Store screenshots are aggressive, deal-forward, and optimized to create FOMO before the user even opens the app.

par Whaleco Inc.

Captures App Store de Temu

Analyse des captures

Price tags and discount percentages dominate — the value proposition is impossible to miss

Gamification elements (spin the wheel, coupons) appear early to drive download intent

Product photography is dense and varied to communicate an endless catalogue

Bright orange and white color scheme creates urgency and energy

Patterns de design utilisés

Price-forward messagingGamification previewsDense product gridsUrgency color palette

Leçons à retenir

Lead with the number

Temu shows the discount percentage before anything else — the entire value prop in one number.

Gamify the preview

Showing rewards mechanics before download creates anticipation and drives installs.

Density signals abundance

A grid of hundreds of products communicates "you will always find something here."

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